The other feature is a carefully stressed curve that flows from vertical to near horizontal and back again. The withheld payment has to do with copyrights over Hadid’s design. Zaha Hadid Sans Designed with GreenSpace for Zaha Hadid Architects, the typeface uses two unique features: There is the folded detail, in which joins that are usually truncated are divided by a slim gap to give the appearance of layering. Our brand identity was inspired by the iconic names of fashion – Chanel, Dior, Saint Laurent – and presented Zaha Hadid and her new building in the same breath.Įvery touchpoint was designed to be artistic, progressive and luxurious – from the printed collateral to the innovative website to the immersive sales experience. It’s been six months since the Japanese government axed Zaha Hadid’s 2020 Olympic Stadium, and now, The Telegraph reports, the Japan Sport Council is refusing to pay her for it.
Rather than following the traditional approach of naming the property or elevating the address, we chose to hero the artist and present this building as a work of art – whose name translates globally, no matter the language or culture. Our task was to create a positioning, identity and marketing platform worthy of this landmark location.
The project is Zaha Hadid’s first permanent residence in New York with only 39 properties – the most desirable valued at $65m. The Hudson Yards development on the westside of Manhattan is the biggest development project in New York since Columbus Circle and its jewel box property is 520 West 28th Street – designed by the iconic architect Zaha Hadid.